- +40%
Across all locations
Client: Yard Dawgs Lawn Care
Industry: Lawn Care Services
Locations: Calgary, Edmonton, Red Deer, Saskatoon
About Yard Dawgs
Yard Dawgs Lawn Care is one of Alberta and Saskatchewan’s most trusted lawn care providers. Yard Dawgs cheers clients with green, healthy lawns that homeowners can be proud of. The services include professional fertilization, weed control, aeration, and seasonal services.
With a strong reputation in their industry, they were already trusted by many customers. However, they knew that to win their market truly it was necessary to dominate search results across their four key cities: Calgary, Edmonton, Red Deer, and Saskatoon.
Yard Dawgs’ peak season runs from April to June, when homeowners are actively searching online for lawn care providers, so timing was critical. When the company approached mmore.agency in December, they set an ambitious but clear objective:
Rank #1 on Google across their main service areas by March.
The challenge
This was not a simple ask. Yard Dawgs was entering a digital battleground with multiple obstacles that our specialists have also faced:
- A highly competitive industry. Many local and national lawn care providers were already targeting the same keywords and even holding their top positions.
- A limited timeline. We have very little chance for errors, because the result was in demand for a short time, just three months until peak season.
- Multi-location complexity. They needed visibility not in one city or simply online, but across four distinct markets. Multiple targets made the task even more challenging.
- High expectations. The goal we are used to facing is simply to “improve rankings”. In contrast, here, we had to outrank every competitor and capture the #1 position.
For Yard Dawgs, achieving these results before spring would mean securing a significant share of customer demand during the months that matter most for their market. This wasn’t a simple task, but exactly the kind of challenge we love at mmore.agency.
Services Used:
Our mission
Our mission drives nearly everything we do; to positively impact 3,000,000 people around the world by working with scientists, engineers, businesses and non-profits to advance and accelerate the adoption of life-changing innovation.
STRENGTH IN NUMBERS
Business impact
Since partnering with Numerique, Zara has witnessed a significant surge in organic search traffic to their website, resulting in higher conversion rates and increased contact form submissions. By relying on our expertise and insights, Zara has been able to optimize their marketing spend and generate exceptional results. The outcomes of our partnership include:
Organic transactions increased
Organic conversion rate improved
Increase new users from organic traffic
Esteemed digital marketing solutions
As part of our partnership, Zara has the advantage of having a dedicated Numerique account manager who serves as the primary point of contact, working closely with our team of experts to ensure that the partnership yields the desired outcomes. Zara has expressed their satisfaction with our collaboration, saying,
“Numerique has become an extension of our marketing team. They provide us with a robust digital strategy that we wouldn’t have been able to achieve without their support. Our marketing team is small, but with Numerique, we can accomplish so much more.”
- Search engine optimization (SEO)
- Pay-per-click (PPC) advertising
- Social media
- Web design
+40 %
Ecommerce
growth
236 %
Increase in organic sessions
131 %
Increase in organic contact form submissions
